Social Media and your Business – How It Works

Social media websites are just about everywhere.  Hollywood big shots and corporate execs usually have a couple of accounts in social media sites like Facebook and Twitter.

If Facebook was a country, it would be something like the 3rd largest country in the world..!

Internet marketers and on-line business experts say that social media sites are exceptional channels for businesses to interact with their customers, but is there any statistical data that might support this claim up?

Numerous surveys from a few years ago have rendered interesting information, including the demographics of people using the Internet, the age group that dominates certain social media sites, etc, etc…

Recently, fresh information has surfaced in surveys done by Social Media Examiner.

According to the surveys, 89 % of small and medium-scale enterprises (SMB) have reported an improvement in exposure, and 75 % have claimed that an increase in traffic is one of the biggest benefits of social media.

Other advantages included, marketplace insight (69 %), more loyal fans (65 %), lead generation (61 %), and enhanced search engine visibility and rankings (58 %).  Among the respondents, 79 % have incorporated social media marketing into their business’ marketing activities.

Social Media and your Business - How It Works

What additional statistical information can move businesses to integrate social media in their marketing toolbox?


  • 78 % of small companies get 25 % or 1/4 of their fresh subscribers from social media services. This indicates that 1 out of 4 prospects have heard about your organization from your social media profile. Social media provides business owners with both free and paid exposure to a wide-range of responsive visitors.
  • 27 % of Americans take a look at their social media accounts several times a day.
    Facebook devotees often tend to spend 43 %  more of their time online than non-Facebook members. Social media sites have helped enterprises increase their business exposure and bring more traffic to their website or blog.
  • 45 % of adults check out recognized brand pages. Examples of these pages are Nike, Reebok, Ford, and Samsung. This basically means that social media sites are becoming crucial for developing any kind of company brand, thereby solidifying its objective as a premiere social brand builder.
  • People are most likely to remember a Facebook post than a sentence from a book.

Just what does all of this mean? It simply means that your prospects and potential customers are waiting for you to create a Facebook, and/or other social media pages.

It’s not enough for you to create just a website anymore because people prefer to look at your business if it comes from something they are familiar with, such as Facebook or Twitter.

So, if you haven’t already, take the time now to look into Twitter, Facebook and other social media sites to discover what they can do for you and your business.

Go for it…



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