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Social Media And Your Business: How It Works

http://www.ecaps.net/social-media/marketing-optimization.html

Social media’s popularity makes Facebook a great place to market yourself and/or your business. If you’re interested in marketing with Facebook, here are some tips to help you…..

Increase customer engagement by commenting on the things they post on your Facebook wall. This means checking your wall for questions or comments regularly. Share your own thoughts, particularly if they are to do with your business.

Any online content that you publish should link to your Facebook page. Even your blog should link to your Facebook page. Link up your Twitter account too so that your Tweets appear on your Facebook wall as well.
Facebook Group

Depending on your needs, a Facebook group may work better for you than a page. A Facebook group allows users to have their own community. You could even set up both a group and a page if you like and if it makes sense for your business.

Use the custom tabs to maximize your Facebook marketing efficiency. Tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, if you have a contest going on, make a tab for just content info about that particular contest.

Be consistent with your Facebook updates. People will lose interest right away if you are not posting any valuable content. They want to read something interesting or something that entertains them. Providing your audience with good updates can help with your success.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Invest in ads targeted for Facebook instead.

Setting off some of your content and making it inaccessible to the public is a good strategy for building your number of followers. If any of your content is hidden, people will follow you in order to view it. One caveat though is that you will lose some SEO impact when content is hidden; therefore, limit the amount of content that is hidden.

Do not share updates that are not directly related to your content. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Personal news and interests should be kept for a separate personal Facebook page.

Look for opportunities in leadership. Your niche leadership can be increased by how you handle your Facebook activities. Use your knowledge to comment on related posts and offer answers or advice with your expertise. This can help you get more potential fans.

Here are some more interesting articles about Social Media Marketing that make an interesting read…

Platform Specific Social Media Marketing – Business Insider

Choosing a platform-specific social media content strategy for LinkedIn, Twitter, Facebook, Pinterest, YouTube, and Instagram. And the benefits of focus.

http://www.businessinsider.com/advertising

The Future Of Social Media Marketing – Business Insider

A window into the future of social media as a high-tech marketing platform.

http://www.businessinsider.com/

14 Social Media Tools Used by Marketing Pros | Social Media …
Social Media Tools: Discover the tools social media pros are using today and get more out of your social media marketing.

http://www.socialmediaexaminer.com/

RANKED: The 30 Most Creative People In Social Media Marketing
These are the 30 people who are responsible for the most creative campaigns on Facebook, Twitter, Instagram, and everything else social media.

http://www.businessinsider.com/

To Your Success….

Ian
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www.ecaps.net

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